Each year, music fans eagerly cast their votes online to crown their favorite artist with the coveted Moon Man trophy at the MTV Video Music Awards, a spectacle that remains one of the largest user-voting awards shows to date. The 2012 VMAs, held at the Staples Center in Los Angeles, were particularly unforgettable, blending electrifying performances with a groundbreaking moment when Beyoncé stunned the world by revealing her baby bump after performing “Love on Top.” This surprise pregnancy announcement, kept under wraps until that September 6th night, sent shockwaves through the 6.1 million viewers and set a new benchmark for VMA buzz, overshadowing even the night’s winners like Rihanna and One Direction. Amid this cultural milestone, my work came to life, weaving together the excitement of the event with innovative design.
I collaborated closely with our internal, on-air, and external branding design teams to craft immersive experiences for the 2012 VMAs, ensuring fans could seamlessly vote, tune into live broadcasts, peek at red carpet and backstage cameras, and stay updated throughout the event. These designs transformed the digital space into a vibrant hub, mirroring the live energy of the Staples Center—where moments like Beyoncé’s reveal and Pink’s harness-swinging “Blow Me (One More Kiss)” performance captivated audiences. My efforts helped bridge the gap between the screen and the stage, creating a user journey that celebrated the night’s iconic surprises and kept fans engaged from start to finish.
Role: Senior UI/UX Designer | Social Content Strategist
Company: MTV
Impact: 6.1 million viewers
Design Team Size: 10
