Jet
Transforming mobile commerce through strategic UX leadership during critical post-acquisition growth phase
Project Overview
Leading mobile and web experience design at Jet during the transformative post-Walmart acquisition period. Focused on removing friction from the customer journey while driving conversion through innovative UX solutions across iOS, Android, and web platforms.
Spearheaded strategic initiatives including referral programs, guest checkout optimization, content architecture unification, and pioneering AR shopping experiences that positioned Jet as a leader in e-commerce innovation.
Strategic Initiatives
Referral Program
Comprehensive social sharing and incentivization system designed to drive organic customer acquisition while reducing acquisition costs through strategic gamification.
KEY OUTCOMES
- Increased customer conversion
- Enhanced user engagement
- Reduced acquisition costs
- Cross-team collaboration
Guest Checkout
Strategic checkout flow redesign eliminating account creation barriers to create frictionless purchasing experiences for new customers across all platforms.
IMPACT AREAS
- Removed account friction
- Improved conversion rates
- Increased basket sizes
- Streamlined purchase flow
Content Architecture
Unified design and content strategy across iOS and Android platforms, reducing internal workflow friction while improving cross-platform consistency.
ACHIEVEMENTS
- Unified platform design
- Reduced workflow friction
- Improved consistency
- Streamlined processes
AR Shopping Experience
Pioneered augmented reality integration using Google ARCore, enabling customers to preview electronics in their homes before purchase decisions.
INNOVATION
- Google ARCore integration
- Home preview capability
- Electronics visualization
- Immersive experiences
Design Solutions
Project Impact
“Strategic design leadership during a pivotal transition period, contributing to Walmart’s $3.3 billion acquisition through innovative e-commerce solutions that redefined mobile shopping experiences.”
